How to approach customers to present a marketing proposal ?

There are 4 main phases that should be considered before offering a marketing proposal. 

 

Introduction: In this part, the purposes or the goals should be stated clearly to avoid wasting time of the stakeholders or the listeners. The primary reason is thar the marketers need to attract the customers, but the stakeholders also have work to do, and it is annoying to keep interrupting someone while they are busy. For example, telemarketing is the cheapest but at the same time the most annoying marketing method and since people do not like that approach, there will be no outcome (Odell 2016). The keynote is to look for the right demand and try not to waste other people’s time. 

 

About us: In this section, the company’s name should be highlighted because the first impression is crucial. Following next is the overview of the company performance, such as the number of projects that has done, the good feedback from medium enterprises - usually one or two would be fine. By doing so, the clients would observe that the marketing agency is anticipating with people in the digital world as well as satisfying them and receive good feedback. Try to make the conversation as short as possible but still can cover all the important content because this part is supportive. In addition, some real evidence such as pictures, certificates or references would be very useful as it can help to strengthen the credibility of the speech. 

 

Offering: This is the main part of the whole presentation, and this is where the stakeholders listen to the offer. By getting to this phase, which means that half of the journey is finished, and the outcome rely on how does the offering beneficial for both sides. Make sure to state clearly whether the methods or media will be used is a paid or owned as the price can be affected. Try to apply visual narrative to attract watchers, as people prefer to listen with look at the image rather to read a text (Barboza 2018). The reason is marketing agencies are very competitive, means that the customers or stakeholders prefer to minimize the financial support for marketing for research and development (R&D) to upgrade the product. 

 

Pricing: The last step before gaining the acceptance or the signature is the price charge. After the stakeholders reveal that they are happy with the plan then you should ask for the price that they are expecting, observing the clients emotion is part of the basic communication skill

(Gallo 2017). If the clients are hesitated or the price is lower than expected, reveal the long-term plan in the future by utilizing the 5Ss. For example, a small business would concentrate on saving cost and adding value to the customers while big enterprises would want to extend the brand on e-commerce platform and boost sales.